About

McCray

Consulting² LLC

Mc2 is a consulting firm specializing in marketing brand strategy for enterprises and their executives. We provide transformational brand solutions and disruptive communication to energize thought leaders and drive growth for organizations.

Let's collaboratively script the next chapter of your success story, redefining the boundaries of what's achievable.

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We stand alongside you on your transformational journey.

Mc2 is a management consulting firm that offers integrated marketing brand strategy for enterprises and the executives that lead them. At Mc2, we don't settle for ordinary – we craft purpose-driven brand strategies that go beyond the surface, infusing energy into organizations and unlocking the latent potential of their leaders. We successfully combine coaching, connectivity, and communication to drive transformative success. Our approach is bespoke, a meticulous blend of analytical prowess and creative audacity. We don't offer generic solutions; instead, we tailor strategies to your unique essence, breaking away from conventions to deliver impactful results.


What sets Mc2 apart is not just our commitment to individual success but our vision of building a connected community. Choosing us means becoming part of a network that extends beyond consultancy – it's a collective commitment to positive change and unparalleled success. Our success stories are a testament to our prowess, showcasing how we've propelled organization and thought leaders to rediscover their voice and guided established enterprises through transformative renaissances. Whether you're an evolving enterprise, seasoned executive seeking a strategic roadmap or an aspiring entrepreneur with a vision, Mc2 invites you to join us on a journey that transcends the ordinary.

MISSION STATEMENT

Our Mission

At Mc2 , our mission is to be the driving force behind your success. We are committed to crafting purpose-driven brand strategies that transcend the ordinary, infusing energy into organizations and unlocking the full potential of their leaders. Our bespoke approach, combines analytical precision with creative audacity, ensuring that our clients not only meet their goals but surpass them. We are not just consultants; we are dedicated partners, navigating challenges alongside you and celebrating victories as your strategic confidantes.

MEET OUR CEO

About Loren M. McCray

Loren McCray is a powerhouse brand strategist renowned for her exceptional leadership in reshaping the trajectory of global brands, transcending traditional measures of success to prioritize purpose and positive impact above all.  With a formidable track record, she blends coaching, connectivity, and communication to craft transformative, purpose-driven brand strategies.


As a creative problem-solver with a keen understanding of multinational business, Loren consistently delivers results by driving strategic brand initiatives. Her adaptability as a change agent extends to nurturing emerging leaders, fostering a culture of excellence and achievement.



Loren holds an MBA from Rice University and a BBA from Emory University, underscoring her commitment to excellence in business education. Beyond her professional pursuits, she actively contributes to her community, serving on boards, speaking nationally, and leaving an indelible mark as a committed legacy-builder, perpetually pushing boundaries in pursuit of progress.

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Brand Strategy

Develop a compelling purpose driven brand equity, rooted in a redefined target, based on needs that drive brand choices for your go to market plan

Our expertise includes:

  • Brand identity, benefits & differentiators 
  • Positioning architecture
  • Id emerging target segments and pipeline 
  • Customer journey mapping
  • Channel strategy & communication plan
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Inclusion Strategy

Ignite an inclusive culture strategic plan to enhance productivity and performance in the workplace and beyond.

Our expertise includes:

  • DEI communication plan DEI workplace training
  • Multicultural research & marketing 
  • Supplier diversity inclusion program
  • Employee resource group optimization
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Leadership & Professional Development

Customized coaching to maximize personal purpose driven brand and expansion.

Our expertise includes:

  • Self-discovery journey assessment 
  • Defining your verticals & profitability 
  • Roadmap succession planning 
  • Personal brand playbook and checklist
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Our Values

What Set Us A Part

We offer customized strategies in marketing, change management, and coaching to elevate your business. Achieve your goals with our support.

Energy

Ignited with passion for what we do, we bring the energy and insights to each engagement to identify valuable solutions.

Expertise

Offering expansive expertise spanning various industries leading iconic recognized brands and bringing the latest learnings and strategies for your organizational and individual needs.

Equity

Rooted as a culturally conscious firm, championing diversity, inclusiveness and equity expands and enhanced the value output of our work.

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