REDISCOVER THE POTENTIAL

in Yourself, Leaders and Organization

Elevating Business and Personal Growth:

Empowering Success.

We are business advisors and people elevators. We help thought leaders reimagine their ultimate potential and we help businesses redefine their purpose transcending profits through brand strategy value reframing.

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Energy

Ignited with passion for what we do, we bring the energy and insights to each engagement to identify valuable solutions.

Expertise

Offering expansive expertise spanning various industries leading iconic recognized brands and bringing the latest learnings and strategies for your organizational and individual needs.

Equity

Rooted as a culturally conscious firm, championing diversity, inclusiveness and equity expands and enhances the value output of our work.

Value of Brand Strategy

Why It Matters

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33%

Brand consistency increases revenue on average by

9x

Purpose increases brand share of wallet

206%

Meaningful brands outperform the market by

137%

Diversity brand strategy can impact business KPI by

We're more than just consultants

We're your partners in transformation

At Mc2, we're passionate about crafting purpose-driven brand strategies that energize organizations, unlock leadership potential, and drive extraordinary results. Our unique approach combines coaching, connectivity, and communication for a truly tailored experience. We don't do cookie-cutter solutions. Instead, we meticulously blend analytical insights and creative boldness to break through conventional thinking and uncover your path to impactful success.

We're not just focused on your immediate goals, we're committed to building a community for lasting change.

When you partner with Mc2, you join a network of like-minded individuals and businesses dedicated to redefining what success can look like. Whether you're an emerging enterprise, a seasoned executive, or an entrepreneur with a vision, we're here to help you write your next chapter. Contact us today and let's transcend the ordinary together!

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Your Path to Success

Championing Growth:

Businesses and Their People Realizing Their Potential

Brand Marketing Strategy

Develop a compelling purpose driven brand equity, rooted in a redefined target, based on needs that drive brand choices for your go to market plan.

  • Brand identity, benefits & differentiators 
  • Positioning architecture
  • Id emerging target segments and pipeline 
  • Customer journey mapping
  • Channel strategy 
  • Communication plan
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Inclusion Strategy

Ignite an inclusive culture strategic plan to enhance productivity and performance in the workplace and beyond.

  • Communication plan 
  • Workplace training
  • Multicultural research & marketing 
  • Supplier diversity inclusion program
  • Employee resource group optimization





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Leadership & Professional Development

Customized coaching to maximize personal purpose driven brand and expansion.

  • Self-discovery journey assessment 
  • Defining your verticals & profitability 
  • Personal brand playbook and checklist
  • Roadmap succession planning





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Insights

Stay informed, inspired, and engaged with our latest articles covering a wide range of topics.

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Labor Day at the brink of the 5th Industrial Revolution

By Loren McCray • 17 May, 2024
As Americans partake in parades, picnics and parties in celebration of Labor Day, one might ponder its origin and how America’s labor productivity has evolved to an approaching 5th Industrial Revolutions?

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